In 2026, three addresses on State Road A1A in Satellite Beach changed hands or went dark, and a fourth picked up a food truck. Goombay's Beachside served its last meal at 306 A1A on April 19 after more than 20 years. In June, Lily's Beachside at 240 A1A stopped answering its phone. A former employee told Florida Today the restaurant had shut down. The two businesses now drawing the morning crowd came from people who were already running established businesses west of the Indian River Lagoon. One is the team behind a French crêpe restaurant with locations in Downtown Melbourne and Viera. The other is a coffee roaster whose beans come from a farm in Fellsmere.
That origin story explains a lot about the new places: their menus, their hours, and how quickly each one got going on the beachside.
Four addresses on A1A this year
The changes are spread over about a mile and a half of the same road, so here they are by street number. The hours are the most recent ones published, and each comes with its own caveat.
| Address on A1A | Before 2026 | Now | Most recently reported hours |
|---|---|---|---|
| 240 | Lily's Beachside Restaurant | Closed in June; no successor announced | — |
| 306 | Goombay's Beachside, final service April 19 | Villon Roasters | 7 a.m.–2 p.m. weekdays, 7 a.m.–4 p.m. weekends, per a coffee directory listing |
| 1404 | — | Dönerlicious food truck | Not published |
| 1550 | Seaside Florida Grill | Honey Pineapple | 8 a.m.–2 p.m. daily, as of February 2026 |
On paper, the two new breakfast spots keep similar hours. Both open early and close by mid-afternoon. They got there differently, and the difference starts with where their owners came from.
Honey Pineapple arrived first, with a restaurant group behind it
Honey Pineapple was open at 1550 A1A by mid-February, in the space that used to be Seaside Florida Grill. Florida Today described it as the latest venture from the owners of La Crepe de France. That restaurant lists locations at 707 E. New Haven Ave. in Downtown Melbourne and at 7720 N. Wickham Road in Viera.
That background shows on the menu. Honey Pineapple serves breakfast and lunch in what Florida Today called "a completely refreshed restaurant space." The menu runs to eggs Benedict, shrimp and grits, specialty pancakes, sandwiches, fresh juices and a long coffee list. Eggs Benedict was also one of the dishes Florida Today listed among Lily's most popular, along with French toast, corned beef hash, and biscuits and gravy. So by the time Lily's closed in June, a full sit-down breakfast menu was already running about a mile up the road.
In February, Florida Today reported Honey Pineapple's hours as 8 a.m. to 2 p.m. daily. That's the latest published schedule, and it's from eight months ago. A quick call before a weekend brunch is worth the effort.
306 A1A changed from a two-decade dinner spot into a farm roaster's café
Goombay's spent more than 20 years at 306 State Road A1A with a Caribbean-inspired menu in a casual coastal setting. When Florida Today reported the closing on April 10, it also reported Villon's plans for the space.
Villon started in Brevard as a clothing company and then moved into coffee. Founder Mark Quavillon, a local farmer and entrepreneur, roasts all of Villon's coffee at his farm in Fellsmere. In July, Florida Today called the Satellite Beach location the company's biggest venture yet. The plan combines a coffee shop, a scratch bakery, a gastropub and a community gathering space in one building.
Like Honey Pineapple's, the menu Florida Today described comes from an operator who already runs a business somewhere else:
- Coffee: banana foster lattes and milk and honey cold brew, roasted in Fellsmere
- Bakery: muffins, loaves of bread, breakfast burritos, specialty waffles made with cold brew, and cookies Florida Today described as nearly the size of pizzas
- Lunch: sandwiches, smash burgers, chicken wraps and veggie burgers, with meat from a local butcher sourcing from farms between Okeechobee County and Brevard
- Ice cream: eight flavors from Moo's Ice Cream
- Take-home: house-made sauces, pickles and hot sauces
The item with the most local history is the hot dog. Villon makes its all-beef hot dogs in-house, and Quavillon told Florida Today they're a deliberate nod to a defunct Florida chain:
"Lums hot dogs — the big thing was boiling the hot dogs in beer. So we're gonna to do a nod to the past with that."
Quavillon said Villon would carry two house beers brewed exclusively by BeachFly Brewing. One is made with Villon's espresso and the other is a Mexican lager. The drinks list also included Florida craft beers on draft, customizable seltzers and dirty sodas.
The hours are the open question at 306
In July, Florida Today said Villon was getting ready to open in August, with planned hours of 7 a.m. to 10 p.m. daily and a 9 p.m. close on Sundays. The plans also called for live music, comedy nights and trivia.
Villon is now operating there. Its online ordering site lists Villon Roasters – Satellite Beach at 306 Highway A1A as a pickup location. A current coffee directory listing, though, shows much shorter hours than the plan: 7 a.m. to 2 p.m. Monday through Friday, and 7 a.m. to 4 p.m. on Saturday and Sunday. The listing isn't dated, and no published report gives Villon's first day or confirms any evening events since August.
If the directory hours are right, the gastropub and live-music side of the plan hasn't started. For now, 306 A1A would run on the same daytime schedule as Honey Pineapple, which changes what that corner looks like after dark. For two decades it was a restaurant with a dinner crowd. Now, unless the evening plans start up, it closes by mid-afternoon.
240 A1A is still empty
At Lily's, the change was a closing with nothing yet in its place. Florida Today said the restaurant changed owners more than once over the years but stayed open for decades as a relaxed breakfast and brunch spot with friendly service and homestyle American food in a diner setting. The paper's July 1 recap listed it as closed. As of October, no new business or plan has been announced for 240 State Road A1A.
The two blocks between 240 and 306 are where the year's changes sit closest together. One end of that stretch is vacant. At the other, Villon went into a space that was ready for a new tenant the week its predecessor announced it was closing.
The food truck at 1404 is a different kind of newcomer
Dönerlicious, parked at 1404 State Road A1A, made Florida Today's September list of new places to eat across Brevard. The paper described it as a small but popular food truck serving German-style döner kebabs, with chicken, steak and falafel döner in pocket bread, shawarma wraps and loaded boxes. It isn't a breakfast stop, and the list doesn't give an opening date or an owner.
It does fill a gap the other two leave open. With Honey Pineapple's published hours ending at 2 p.m. and Villon's directory hours ending by 4 p.m., Dönerlicious is the one 2026 newcomer on this stretch of A1A that isn't defined by morning hours.
What hasn't been confirmed
Most of this year's changes on A1A are settled. A few details aren't:
- Villon's opening date and evening schedule. The only dated report describes August plans. The current hours come from an undated directory, not from the business.
- Honey Pineapple's current hours. The 8 a.m. to 2 p.m. daily schedule comes from February coverage.
- 240 State Road A1A. No successor to Lily's has been announced.
- Dönerlicious. No opening date or owner has been published.
Florida Today's September recap of Brevard openings and closings, published Oct. 1, didn't include a Satellite Beach business. So for now, the 2026 lineup above is the most current published picture of this stretch.
Changes on A1A are part of everyday life on the barrier island. A new café, an empty storefront or a corner that now closes by mid-afternoon all affect how the island feels. If you'd like to talk through what's happening along A1A or anywhere else in Satellite Beach, William Taylor Real Estate is glad to help. Let's Connect.
